ditches Cohn & Wolfe for Golden Goose has ended its relationship with Cohn & Wolfe UK after less than six months.

Watson: director of Golden Goose
Watson: director of Golden Goose

The video debate website has opted instead to consolidate its entire PR spend under one roof with consumer shop Golden Goose. bills itself as a ‘video Speakers’ Corner’, where users can post video and audio clips and add comments or take part in live online debates.

When the site launched earlier this year, C&W was handed a broad consumer, corporate and online brief (PRWeek, 23 March). At the same time, Golden Goose was appointed for an arts and culture brief targeting ‘popular culture influencers’.

This week, co-founder and ex-Text 100 director Andy West confirmed the website had parted company with C&W to take a ‘stronger consumer approach’. He added: ‘We’re building a consumer-facing brand. Golden Goose benefits from being a small agency, so they can give us attention.’

Both West, who was made redundant from Text 100 last year (PRWeek, 6 May 2006), and C&W MD Gladys Elia stressed that the decision to part ways was amicable.

‘They’re a great client to have,’ said Elia. ‘They have a finite budget so they consolidated what they have.’

C&W’s San Francisco off­ice will still work on the website’s imminent US launch, introducing the brand to key Silicon Valley bloggers. ‘We had to redirect C&W UK’s budget more towards their US team,’ West explained.

Golden Goose has brought in ex-Talksport Radio producer David Brain on the back of the account consolidation. Golden Goose is headed by Miki Watson and Laura Wood.

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