Ingersoll Rand looks to Europe

Hare Carding Communications is to handle a pan-European media relations campaign for technology and construction conglomerate Ingersoll Rand.

Hamilton: leads the  brief
Hamilton: leads the brief

The agency was app­ointed by the climate control arm of the conglomerate, with a remit to raise awareness of the company’s product range across the UK and Europe.

The Ingersoll Rand Climate Control Technologies Group’s products include Thermo King – a vehicle control system. Hare Carding director Michelle Hamilton will head up the account.

Ingersoll Rand recently made the news on the back of coverage of the Live Earth concert.

Madonna, who headlined the event, attrac­ted criticism when it was discovered that her Ray of Light Foundation owns millions of pounds of shares in Ingersoll Rand and some of its competitors, including BP and Alcoa – all of which are all considered to be major polluters.

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