Graham Hayday is tasked with developing the agency’s digital programme and implementing online campaigns for the company’s clients. Clarke Mulder Purdie’s clients include private equity firm 3i, data analysis outfit DataFlux and the annual Wireless Event exhibition at Kensington Olympia.
Before taking over the role of editor of business and technology site Silicon.com, Hayday was director of digital and editorial strategy at Brad, the media planning directory. He is also a former reporter at Haymarket’s MediaWeek.
Clarke Mulder Purdie director Amanda Purdie said that Hayday’s appointment coincides with a ‘massive debate’ within the PR industry about the benefit of web 2.0 campaigns.
‘One of the most exciting things about the impact of web 2.0 is that it has stimulated debate about what the profession stands for now and in the future,’ Purdie said. ‘The one certain thing is that PR agencies should be tracking all this as if their lives depend on it. The danger of being outdated or outflanked looms over us all.’
Purdie will be holding a briefing assessing the impact of digital campaigns on traditional PR on 26 July, Sky News political editor Adam Boulton and Channel 4 multimedia editor Jon Bernstein are among the speakers.
