Janet Malcolmson, previously corporate communications manager for Leicestershire Constabulary, will join the charity on 1 August in the newly created role of media and campaigns manager. She reports into associate director and head of communications Kate Nicholas.
The hire follows a departmental restructure at the end of last year, which saw the creation of three separate teams: advocacy and emergencies media relations; fundraising communications and PR; and digital media. The campaigns team has also been brought within the communications group for the first time.
Malcolmson will be responsible for managing a media team handling advocacy communications around World Vision’s key policy areas – including disability, HIV and Aids – as well as managing the campaigning arm of the charity.
She will also manage communications around World Vision’s humanitarian relief response, working with specialist communicators who are deployed to disasters around the world.
Nicholas said: ‘As a grass roots organisation with approximately 24,000 staff around the world – most of which are employed locally – and a new dedicated media manager, we are in a very strong position to respond to and lead the news agenda.’
She added: ‘Janet’s work across both media and campaigns will enable us to build greater awareness of the key causes of poverty and ways that the public can engage with improving the lives of children around the world.’
The charity is looking to raise awareness of the World Vision brand in the UK, as well as the many issues surrounding the various causes of poverty.
Last month the charity hired Trimedia Harrison Cowley to be its first retained consumer agency.