Fishburn Hedges takes a gamble

The Responsibility in Gambling Trust is to use Fishburn Hedges to help people manage their gambling when the laws are liberalised in September this year.

The Trust is an independent charity which tackles problem gambling in Britain. The initial three-month project will focus on publicising the Trust’s new Gamble Aware website.

The agency is charged with ensuring that the site is seen as an impartial and authoritative source of information on all forms of gambling, including bingo, betting, slot machines and online poker.

Fishburn Hedges won the account following a three-way pitch. It is aiming to get coverage in lads’ magazines, national and consumer press and online.

Trust communications director Jo O’Driscoll said: ‘Fishburn Hedges will be working with us to promote Gamble Aware across all media, and to encourage gambling operators to signpost and link to the site wherever possible.’

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