"So much for the credibility of the Council of PR Firms' white paper we just endorsed Friday. Well, let's put it this way, we are seriously rethinking our support. We were told that it 'attempts to take as unbiased a look as possible at the opportunities and challenges facing the PR industry.'
"Now however, it appears that the real true motive behind the paper was a PR stunt. One of the authors has subsequently demonstrated a radical bias and has even called for most PRs to leave the profession directly. WOW." - Extract taken from blog entry 'Social Media Guru Calls for Most PRs to Leave the Profession'
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The blog contains threads that should be followed to gain a thoughtful and comprehensive insight into how the PR industry has adapted to social media.