3 Monkeys mused on campaign

Lightning was perhaps on the mind of resurgent rock band Marillion when they recently described their music as 'songs about death and water since 1979 ...'

The band has slipped once again into the Top 20 with their grammatically incorrect single Thankyou Whoever You Are.

The beat combo's success has something to do with a clever online PR campaign rolled out in the last few weeks advised by 3 Monkeys.

And why 3 Monkeys? Well, keyboard player Mark Kelly is the partner of 3 Monkeys' CEO Angie Moxham. Needless to say, the pitch was not competitive.

'I'm not sure Marillion means a great deal to some of our 20-something execs,' said Moxham. 'But I certainly scored 50 cool points in the office thanks to Mark getting in the charts.'

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