When the TUPE rules were introduced last year, I warned the industry that the rules were unworkable and could cause chaos in the profession.
The CIPR's 'PR Industry Employment Guidelines' - developed jointly with employment law firm Pinsent Masons - have been specifically designed to bring clarity to the situation and help PR practitioners negotiate what has become a legal minefield. It can be downloaded at www.cipr.co.uk/research.
Francis Ingham, assistant director general, CIPR
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