Bite to promote Peace One Day

An annual international campaign calling for world peace on 21 September has appointed Bite Communications to create an online community of supporters.

Peace One Day: wristband push
Peace One Day: wristband push

Peace One Day has created the concept of digiwristbands – online messages of support for the cause, which can be created on the Peace One Day website.

The campaign will launch on 17 July, working up to the day of peace in September. Bite will ask supporters to film their own messages and upload them onto the Peace One Day website.

As part of the programme, a concert featuring Annie Lennox, Corinne Bailey Rae and James Morrison will be held in the Royal Albert Hall.

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