British bulldogs

New men's grooming range Bulldog has appointed Slice to handle consumer and trade activity around its launch.

London Wasps rugby club
London Wasps rugby club

The all-natural brand launches this month exclusively in Sainsbury’s and will aim to compete with Lynx and Gillette at the mid-market level.

Slice will aim to generate media inter­est around Bulldog’s sponsorship of the London Wasps rugby club, which lasts until the end of the 07/08 season.

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