Brazen misses out on Rovers account

Blackburn Rovers FC has stopped using Brazen PR just nine months after hiring the agency to boost attendance at its games. Following a retender, the Premier Lea­gue club has turned instead to fellow Manchester agency Connectpoint PR.

Blackburn: picks Connectpoint
Blackburn: picks Connectpoint

The news comes just weeks after one of Brazen’s Rovers account team, Martin Dillon, left the agency to join Connectpoint.

Brazen owner Nina Wheeler played down the loss of the account, saying: ‘They were a nice client to have, but the fees are relatively small.’ She added: ‘With football clients, it’s more of a passion thing.’

Blackburn Rovers’ head of commercial and marketing Simon Williams would not comment on why the club cut ties with Brazen, noting only that ‘Connectpoint had the right skills we needed for the current environment’.

Brazen PR was appointed last year and briefed to ‘generate positive stories’ about the Rovers (PRWeek, 13 Oct­ober 2006). Connectpoint, part of pan-European media group Hasgrove, will now step up the drive boost ticket sales and revenue from hospitality and sponsorship.

The team appointed to handle comms for the Rovers at Connectpoint includes media relations manager Dillon, director Tim Roberts and account manager Tracy Nuttall – a Blackburn season ticket holder. ‘Members of our team have extensive experience in sport, in particular football,’ said Roberts.

Connectpoint’s win coincides with reports of a £50m American takeover of Blackburn by 30-year-old entrepreneur Daniel Will­iams. Williams has said that he expected to make a formal offer for the club by the middle of this month.

The club has been owned by the Walker Family Trust since the death of family ­patriarch Jack Walker in 2000. Attendance has fallen in the ensuing seven years, with the Rovers listed as one of the least well-supported sides in the top division.

SEPARATELY... Brazen was this week ­appointed by Schwan’s Consumer Brands to promote its Chicago Town range of pizzas, the number two seller in the frozen pizza sector behind Goodfella’s. The firm was hired following a four-way pitch and will focus on its new TakeAway range of pizzas and side orders.

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