Wedding TV launched in December 2006 as the world’s first channel devoted to weddings and relationships.
Outside will raise its profile in trade and consumer media. The agency is tasked with highlighting the station’s non-wedding programming, which includes ‘fashion, real-life and celebrity’.
Outside’s new TV arm will cater to broadcasters, production companies and TV stars, and will be run by account directors Natasha Mensah and Elin Rees.
Both Mensah and Rees have TV experience in-house, at broadcasters BBC and Five respectively.