Taylor Herring goes Technicolor

Theatre impresario Andrew Lloyd Webber has brought in Taylor Herring to promote a new production of the musical Joseph and the Amazing Technicolor Dreamcoat.

Mead: lead role in musical
Mead: lead role in musical

The musical opens next week at the Adelphi Theatre in London’s West End, starring Lee Mead.

Lloyd Webber has also asked Taylor Herring to position Mead – who won BBC talent show Any Dream Will Do last month and the lead role – as a ‘big star’ rather than just a reality show winner.

The brief is in addition to the agency’s current contract to promote Lloyd Webber in the consumer pages.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in