Et-China, which sells airline tickets, hotel rooms, packaged group tours and associated travel products, is expected to be valued at about £50m. China is the world’s largest domestic travel market, with more than one billion internal trips in 2005.
Ahead of the listing, WS Financial will highlight the buoyant Chinese economy, particularly in the South.
Southern China is the fastest growing region in China with a population of approximately 450 million and a GDP in 2006, which accounted for about 30 per cent of China’s total.
It is forecast to grow by 9 per cent per annum over the next five years.
WS Financial MD Ian Bailey said the listing was the third Chinese IPO the agency has managed, after Asian Citrus and EBT Mobile China.
SEPARATELY... WS Financial has been advising Kingdom Holding, the Saudi Arabian company owned by the world’s eighth richest man (according to Forbes magazine), on its Saudi Arabian floatation.
Prince Alwaleed bin Talal’s firm is offering five per cent to investors. It has high profile stakes in companies such as Disneyland Paris, Citigroup and Apple.
Earlier this year WS Financial managed communications for the IPO of DragonWave on AIM and the Toronto Stock Exchange (PRWeek, 25 April) and of Italian company Matica’s listing on AIM in April.