LPPR snatches Vox Pops account

Vox Pops International has briefed Lawrence Pritchard PR to launch its online video library of consumer research interviews.

The video-based market research company has handed the agency a two-month contract, following a competitive pitch.

LPPR will promote the market research videos to blue chip corporates and marcoms outfits.

Vox Pops’ client roster includes Boots, Coca-Cola, and Toyota. Clients can download video market research from the company’s site, with interviews on topics ranging from the environment to health and interviewees covering all demographics from ‘tweens’ to ‘empty nesters’.

The agency’s brief includes raising awareness of Vox Pops’ latest survey, an all-encompassing market research project in which 1,000 16 – 21 year olds will be asked about a range of current aff­airs topics.

The company last conducted such a survey in 1997 and is keen to show how teenagers’ attitudes to the internet have changed over the last decade.

LPPR partner Nigel Pritchard said the upcoming survey was a potential tool for PR and marketing agencies.

‘PROs use market research to garnish their material, and this is a great opportunity to put questions to a young market,’ he said.

Vox Pops MD John Earnshaw added that the current ‘insatiable appetite for content’ was the main factor in his decision to roll out an online version of the video library.

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