Water, water everywhere

The Church of England is keen to appear friendly, understanding and modern.

But its PR gameplan backfired spectacularly this week as a bench of Bishops insulted virtually the entire nation. Blaming recent floods of almost Biblical propor­tions on ‘moral degradation’, immorality, greed and pro-gay legis­lation, the clergy did little to endear itself to possible converts.

Especially bad timing when set against the CofE’s efforts to repair its reputation after
child abuse convictions against some of its priests.

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