But for those wishing to be instilled with the trust of their peers, clients and lovers, one enterprising salesman has the answer.
Liquid Trust, a product discovered ‘quite by chance on the internet’, contains the human hormone oxytocin. Apparently, this imbues people with more blind faith in you than a Scientologist with a white stick.
According to UK dealer Adrian Cowley and his admittedly unscientific tests, the results are ‘palpable’.
For your own sample, visit trustinabottle.co.uk.