With ethical consumerism becoming increasingly important, we recently commissioned research asking 1,000 members of the public how ‘ethical’ they thought the actions of ten different industries were. Surprisingly, the financial services sector was only ranked eighth – behind food, pharmaceuticals and clothing,
The truth is, of course, that financial services is as ethical as any other industry. It’s just a shame that the message isn’t getting through to consumers, who don’t appear to realise just how ethical financial services has become. Companies should be shouting from the rooftops about their CSR credentials to make sure everyone knows the great things that the financial services industry is doing for the wider world.
Joanne Parker, managing director, Teamspirit