Letter: … and, anyway, spin is all around us

Your debate about Tony Blair and ‘spin’ (June 29) is based on the false assumption that ‘spin’ is somehow a deliberate intervention in the ‘normal’ communications process. Yet spin is almost inherent in all communication, whether it is the leader of the country to overhearing small children communi­cating.

My daughter, when she was two years old, asked her grandad to carry her on a walk. He declined, but then relented when she changed her request to ‘Can I have a cuddle?’
The debate is not about ‘to spin or not to spin’ but rather the scale of spin and the commitment to integrity at the heart of your brand values and subsequent communications, rather than sacrificing this for any short-term gain.

Sadly, Mr Blair’s legacy is being remembered for the packaging and not the product of his brand – a lesson for us all.

Andy Green, director, Green Communications

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