The one-day event will see top players competing for a $100,000 prize.
Threepipe will use media relations, promotions and brand experience events to strengthen Betfair’s position as an innovator in sport.
Separately, Sony Ericsson has contracted Pitch PR to advise on its £66m global sponsorship of women’s tennis. Four Communications had held the account but it was reviewed at the end of the agency’s contract. Pitch declined to comment.