Mason Rose wins Ritz-Carlton task

The Ritz-Carlton Hotel Company has appointed Mason Rose as its first global PR agency to modernise the brand.

The Ritz-Carlton brand owns luxury hotels in Eur­ope, North and South American, the Middle-East and Asia. It is perhaps most famous for its association with the Ritz in London, with which it has a marketing agreement but does not own.

Ritz-Carlton wants to ‘enhance brand presence’ among ‘affluent and sophisticated’ consumers.

The aim of the brief is to position the brand icon – a lion and crown logo – as a gold standard for luxury hotels. The brand is expanding its off­ering, focusing on spas, golf and fractional ownership, but wants to maintain its long-held luxury reputation.

Mason Rose director of PR Lysbeth Fox heads the account, reporting to Ritz-Carlton corporate director of public relations Allison Stich.

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