2 MINUTES WITH: Charles Armstrong-Wilson, Editor, Racecar Engineering

Racecar Engineering has just under­gone a redesign. Tell us what the magazine is about.
Confusingly, Racecar Engineering does not write about motor racing or motor races. It deals with the engineering that underpins the sport. Put simply, it’s about how to make racing cars go faster. It launched in 1992 as the first magazine of its kind.

Who reads your magazine?
Our target readers are anyone invol­ved in running racing cars at any level. Among our readership we can boast everyone from top Formula 1 engin­eers to amateur weekend warriors.

What changes have you made?
We need to deliver depth of information but in a way that time-poor readers will still bother with. So we have cut back on the news section by upgrading key news stories to short features. This allows greater use of pictures, panels and tables to help put the story across. Sacrificing brevity has actually improved access with more entry points and better presentation of key facts. It has also created the impression of more content.

What stories are you looking for?
We write about new technologies. That can be something completely new or is some­thing that has suddenly become availa­ble to a new market by being produced at a lower price. We are always looking for things that can change the way people run their racing cars and that can often come from outside the tradit­ional motor sport industry.

When and how should PROs contact you?
We are limited by quite long lead times, but we do respect embargoes and are happy to work together with companies towards launch dates. Either contact us by email or give me a call.

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