Pendragon wins charity account

Luther Pendragon has won a four-way shoot-out to land an account with an influential cancer charity coalition.

The agency was hired this week by The Cancer Campaigning Group, a coalition of UK charities that have joined forces to raise the profile of the disease within the NHS and also to secure more funding.

The group’s 37 members include Cancer Research UK, CLIC Sargent, Macmillan Cancer Support and Teenage Cancer Trust.

The group’s chair Arlene Wilkie said: ‘The Cancer Campaigning Group is entering the next stage in its evolution.’

Luther Pendragon will take over from Edelman, who did not re-pitch for the work.

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