Nelson Bostock poaches Aswani

Nelson Bostock has lured Inferno associate director Aparna Aswani to head its mobile practice.

Starting in September, ­Aswani will lead all of Nelson Bostock’s mobile and telecoms accounts, including phone manufacturer HTC, games developer Glu

Mobile and industry body the Mobile Entertainment Forum.

Her appointment comes as HTC prepares to launch some new handsets aimed at competing with the much-hyped iPhone, which was launched last week.

MD Martin Bostock said he planned to further strengthen his team with more senior hires over the next few months.

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