2 MINUTES WITH: Matthew Jacob, editor, www.bigfellamagazine.com

A new online weight and lifestyle magazine called The Bigfella is to launch on 1 July.

What will the magazine offer your target audienceof overweight or obese men?
We aim to give our readers constructive information regarding weight loss in a non-patronising,
non-preaching format. We also cover lifestyle issues relevant to bigger guys, including clothing and fashion – many of us can’t just walk down the high street to make purchases. We also deal with issues such as confidence, dating and making the most of life.
Why the online format?
We believe that most readers will feel more comfortable accessing content in the privacy of their own homes. Very often, larger guys are depicted as lazy and a drain on society, usually by those people who have no concept of being overweight or obese. Our content is supplied by experts who understand the issues that larger guys face.
What is your editorial strategy?
Most weight-loss information available online or in print is aimed at women. Men’s titles that tackle fitness and health issues often focus on men who are already fit. We aim to provide something that is perceived as being achievable and to encourage our readers to offer opinions on the articles, as well as their own success stories and tips.

What are you looking for from PROs?
We like something aimed at the larger man, but don’t forget that they still want to look good. We also like the latest fragrances, grooming products and gadgets.

Any no-nos?
It’s no use sending in details of the latest fashions that go up to a size 32-inch waist or the latest sports car – we won’t fit in.

Projected readership: 50,000
Deadline Features: Friday; news: daily
Contact: editor@socialcaresentinel.co.uk

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