While chairman Matthew Freud is based in a sumptuous bolthole in Mayfair, his 120 staff inhabit rather more ordinary premises in Mortimer Street.
But all of that is set to change in July, with a move to a new, much larger office just around the corner from the Mortimer Street HQ.
Freud, together with group CEO Nick Wiszowaty and board director Adam Mack, will join his staff in the new premises. Twelve-strong advertising agency DFGW, which was acquired in May, will also move in.
Matthew Freud’s fabled Mayfair ‘lair’ was thought to have been introduced to receive high-profile guests, but some say the arrangement has reinforced a ‘them and us’ culture at the agency.
A Freud’s spokesman said that the Mayfair office was ‘always billed as a temporary measure’.
However, it is understood that Matthew Freud will not be selling the property.