It will maximise awareness of the charity’s work through a global media relations campaign that will reach 145 countries via a virtual news release.
It will see them working closely with broadcasters such as the BBC, VH1 and NBC. It will also invite key opinion formers, government and celebrities to the event.
The concert hopes to attract more than 60,000 supporters to Wembley stadium to celebrate the birthday of Diana, Princess of Wales.
