Amazon wins Fulham smoking brief

Social issues specialist Amazon PR has been appointed by North Fulham's New Deal for Communities (NDC) programme to promote a scheme to curb the smoking habits of residents of the London borough by targeting their children.

The NDC, one of 39 in the country that has been set up by the Government to tackle socio-economic inequalities, will devise a campaign to support the smoking ban, which begins on Sunday. But it will take it a step further, encouraging locals not to smoke at home or in cars.

‘The Smokefree Fulham campaign will educate local children on the dangers of first-hand and second-hand smoke, so that they can encourage their parents, siblings and friends to stop smoking, or not start in the first place,’ said Amazon director Tony Josephs.

Research found that 90 per cent of children in the ­area want to grow up in a smoke-free environment.

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