Disney on Ice tour brief for Halpern

The annual Disney on Ice UK tour will use Halpern to promote a number of new shows.

Production company Feld Entertainment has brought in the agency for a consumer brief that will focus initially on Disney on Ice’s latest show, The Incredibles – based on the Disney/Pixar film.

Halpern’s brief includes support for ‘glitzy’ London premieres of Disney on Ice shows, alongside a media ­relations programme focusing on profiles of the skating company’s performers.

The agency will also support the launch of December’s High School Musical: The Ice Tour. The Incredibles show will take place at The O2.

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