VIEWPOINT: Move away from research reliance

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Making Waves Communications CEO Matt Williams urges PROs to be much braver with their communications strategies, or risk becoming stuck in a ‘staid industry’.

In this week’s podcast Williams asks: ‘What happened to the days when marketers were trusted to make decisions from the gut?’

While taking risks can lead to mistakes, experimenting also ‘took the industry forward’, he claims.

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In association with Radio Lynx CONTENT T 020 7349 2020


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