Cubitt Consulting will advise on generating an ‘appreciation’ for the management of the Bonhams business and attempt to attract high net-worth individuals and businesses to the auction house.
‘The firm has been on a roll for over five years,’ said Cubitt director John Anderson, who heads the account. ‘It has been actively involved in expansion and industry consolidation, and wants to show it is a well-run business.’
Bonhams acquired US-based company Butterfields in 2002, a year after it merged with Phillips Son and Neale UK. The combined business operates on both sides of the Atlantic, and positions itself alongside Christie’s and Sotheby’s in the high-end auctioneer market.
Cubitt founder Simon Brocklebank-Fowler said the agency would help Bonhams to get credit for its recent aquisitions: ‘We will build an appreciation of what is going on behind the scenes.’ It will work alongside Bonhams’ own PR department.
Art sold in auction houses has made headlines this year, with record-breaking sales on both sides of the Atlantic.
Bonhams itself was in the news this week when Mike Oldfield’s Fender guitar, which he used to record the album Tubular Bells, was sold in an auction of rock ’n’ roll and film memorabilia on Tuesday.
T-Rex frontman Marc Bolan’s guitar and a Storm Trooper helmet were also on sale at the event.