The kiosks are placed in a range of locations across the UK, including pubs, universities, military bases and petrol stations. They feature a cash machine, digital jukebox and music and mobile content download facility.
The agency has been retained on a two-year contract, with a brief to raise the profile of Max Box in national and regional media.
RMS director Peter Davies, who leads the Max Box account said he hoped the consumer campaign would have a knock-on effect for Felix, helping to roll out the digital kiosk to new locations.
‘We will ensure the message is articulated,’ he said. ‘We will help Felix place more kiosks, inform consumers and communicate with shareholders and investors.’