The new venture aims to help companies through the process of establishing themselves as a presence in the growing economy of virtual worlds like Second Life. It will also advise clients on ways to avoid mistakes made in the 1990s dotcom boom.
‘One of the mystifying things about a lot of corporate developments in Second Life is that they are little more than imitations of their real world equivalents,’ said Cow co-founder Dirk Singer.
Cow is planning to open a new office, Cow Island, within the Second Life community. Herd’s Cow Island office will be built this summer in Second Life and split into a public area and a private office.
It will be used for client meetings and job interviews.