IAS Smarts grabs LSC brief

The Learning and Skills Council (LSC) has brought in IAS Smarts to promote projects backed by the European Social Fund (ESF) in the West Midlands.

The agency will target MPs, regional development agencies, training providers and local communities. It will show how ESF funding is successfully redeploying people back into work and meeting the needs of local employers.

‘This is about promoting best practice and showing how successful these on-going projects are,’ said senior consultant Christine Smart.

‘Two years after MG Rover made over 6,000 employees redundant, just 200 are now registered unemployed following the LSC’s redeployment project,’ she said.

Sectors of employment that former MG Rover workers have moved into include real estate, consultancy, construction and transport sectors. But the LSC has helped workers to get other jobs in the manufacturing sector too, she added.

The campaign will run until mid 2008. Leading the work is account director Rebecca Scully, reporting to PR and comms manager Debbie Goode.

Since 2002, the LSC has received more than £150m from the ESF to run local training and community-based initiatives.

The ESF is specifically targeted at helping social and minority groups such as the long-term unemployed, people with disabilities and people lacking basic skills to get a job.

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