The Flyer, as the greyhound was affectionately called, sustained shoulder damage in January at his home track in Walthamstow. After a long battle, trainer John Coleman decided to hang up the dog's paws this week.
Owners Frank PR revealed that The Flyer would be pursuing an off-track career, modelling himself on the success of former cricketer and all-round sacred cow Ian Botham.
'Think of how Ian Botham has built a role for himself in the nation's hearts and minds following his cricketing days. Or how Alan Brazil has become one of the country's most popular radio DJs after a relatively ordinary footballing career,' argued Frank chairman Graham Goodkind. 'Then you'll get an idea of just how we want to move things on with Flying Frank.'
'In the meantime,' said an upbeat Goodkind, 'he's getting his unmentionables chopped, as the family he's going to live with have some other dogs and they don't want him gettin up to any of his old tricks.'