Karol searches for cheesiest dad

Amid the trials and tribulations of midlife crises, middle-aged spreads and rapidly receding hairlines, the nation's dads at least have Father's Day to look forward to each year.

A chance to put the slippers on, have a refreshing cup of tea, and generally think about not leaving the house. It also provides enterprising agencies with the opportunity to maybe get their clients a little dabble of coverage.

Step forward Newcastle-based Karol PR, which is launching cheesemaker Kavli's biggest-ever campaign - a search for 'the nation's cheesiest Dad'.

Dads with a penchant for disco dancing, Bon Jovi, playing football in 1980s-style shorts, leather trousers and knock-knock jokes that would make Bobby Davro weep, can take a shot at the title by going online at proudtobecheesy.co.uk.

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