VIEWPOINT: Think public affairs for general success

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Brands2Life director of public affairs Darren Caplan argues that many in-house and agency PROs are missing a trick because they do not consider using public affairs in their PR campaigns.

In this week’s podcast Caplan argues that public affairs activity, from atten­ding political conferences to comm­unity and political engagement prog­rammes, can bring stakeholders on side, create support among decision makers and create additional PR opportunities.

To get involved, click here for the WMP version (PC)

Alternatively, click here for the QuickTime® version (MAC)

In association with Radio Lynx CONTENT T 020 7349 2020

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