The company, which has been on the market for more than 36 years, is a privately owned investment vehicle and Mainland is tasked with raising its profile among institutional investors.
Although using a London-based agency, Unigestion wants to target international money, mainly in the Nordics and Germany.
‘It shows the power of London as a financial hub,’ said Mainland owner Neil Mainland. ‘It’s the best place to work from for international contacts, and that’s good news for PR agencies here.’
German institutional investors, in particular, are turning to private equity for investment, with more than half investing in this area.
Ninety per cent of Unigestion’s wealth management is on behalf of institutions, but ten per cent is also dedicated to wealthy families.
Unigestion is understood to be keen to raise its profile, having hired Jean-François Hirschel as its first of head of global marketing in January.
SEPARATELY... Mainland has also been brought in by DB Mortgages, the specialist lending arm of Deutsche Bank.
The bank this month unveiled a series of new tracker and fixed-rate mortgages as it enters ‘a new strategic stage’. DB Mortgages director of sales and marketing Mark Bergin said more changes were expected.
The mortgage arm was launched in spring 2006 and offers mortgages via intermediaries in the specialist and non-conforming sectors, as well as in the buy-to-let market.