GPS has an impressive list of clients north of the border – including BT Scotland and the Scottish Rugby Union.
The merger means it is now the largest PA player in the Scottish market, according to deputy chief executive Tanya Joseph. She added: ‘Between them, the consultants in the Edinburgh office have backgrounds in all four major Scottish political parties.’
GPA will keep its name following the merger of the two Huntsworth consultancies. The agency grew by three per cent in 2006, despite a decline in Grayling’s fee income caused by a downturn in the events division.
Senior figures at Huntsworth approached Grayling some six weeks ago, concerned about the exodus of senior staff from CPA. Richard Wolff, CEO of The Global Consulting Group said: ‘CPA has an excellent consulting staff, but it requires further investment in senior public affairs leadership.’