Holliday, also a former Hill & Knowlton director, said the specialist agency would offer ‘live brand experiences that people talk about online and offline’.
Clients harvested from the recently dissolved TFCS include BMW, Diageo and Nike.
Not Actual Size opened for business on 1 June and has seven staff – five from TFCS, including former editor of The Face Richard Benson, and ex-Sunday Times journalist Laura St Quinton.
The agency has also lured back Amy Hitchenor – a founding member of TFCS who joined Splendid Communications 12 months ago.
Six-year-old TFCS was wound up by mutual agreement in April.