What does it aim to do?
Jazz fans are enormously under-served in the UK, despite making up a sizeable potential audience. The aim is to do for jazz what our sister service Classic FM has done for classical music.
Who are you targeting?
There are two distinct groups to which we aim to appeal: jazz buffs who already know what they like, and those who have an interest in jazz but perhaps not the specialist knowledge, so we can guide them to the best music.
Describe the website content.
The site will offer an ever-expanding guide to the leading artists, an overview of jazz for anyone new to this world, jazz news, reviews and a comprehensive gig guide. Of course, there will also be the usual stuff you would expect from a radio station website – programme schedules, information about presenters, podcastable shows. It needs to be user-friendly and appeal to the jazz novice.
When are your deadlines?
Obviously this is a rolling service, so there are no deadlines as such because the site will be updated regularly. But I would urge any PRs to give us as much advance notice as possible.
What do you want from PROs?
My background is in news reporting at the Independent on Sunday and PA News, so I am keen to have a thorough news section, although I have always been partial to stories about long lost recordings being dusted down after being lost for years in attics. We are still working out the logistics for the gig guide, but should be able to give promoters and venue owners an idea of how to publicise their gigs soon.
Contact: firstname.lastname@example.org T 020 7344 2716