The new agency will be called Citigate Drewe Rogerson Public Policy. CDR chief exec Jonathan Clare has already appointed two senior PA lobbyists to lead the new outfit – one of whom is former Edelman vice-chairman of UK public affairs Simon Nayaar.
Clare would not name the second recruit, but told PRWeek he is in talks with a further two senior players in the public affairs industry and hopes to secure their signatures in the next few days.
He said: ‘We are seeing a growing demand for public affairs from our financial clients, because its very important that a consistent message goes out to the people they are trying to reach. What we intend to establish is a very focused, very high-level, public-policy capability.’
Clare said those running the new PA shop would be expected to bring in new clients and work closely with existing financial clients.
Nayyar will start next week as MD, reporting to Clare. He said the new outfit would be a ‘full-service public-policy and regulatory practice’.
The news comes weeks after PRWeek revealed that Nayaar had quit his post at Edelman following a major reshuffle at the agency (PRWeek, 18 May).
CDR Public Policy will be based in CDR’s existing London Wall offices which also house sister agency Citigate Public Affairs, where Nayyar previously worked before joining Edelman in early 2006.