The Cancer Campaigning Group (CCG) is pressing ministers for greater investment in prevention, research, care and treatment. It set out its aims in a ‘white paper’ launched in March that calls on the Government to take action to significantly reduce mortality rates and current inequities in cancer care.
The group has drawn up a shortlist of four agencies to take over from incumbent Edelman, with pitches expected to take place as PRWeek went to press. It is understood that Edelman did not repitch for the work.
The group’s 36 members include Cancer Research UK, CLIC Sargent, Macmillan Cancer Support and Teenage Cancer Trust.
CCG chair Arlene Wilkie said: ‘Following the successful launch of the white paper, we are moving into the next phase of the CCG’s campaigning strategy. The contract with Edelman has come to an end and we felt it was important to put this next phase of our development out to tender.’