Lead by head of internal comms Russell Grossman, the department is being shifted away from the traditional model of being ‘a message machine for management’ towards a consultancy format.
Grossman said: ‘We’re creating an in-house consultancy focused on engagement and change communications, a new internal media team concentrating especially on social and new media as well as more traditional content and a network of communications business partners to work directly with management.’
The communications partners, of which there are 15, are assigned across HMRC’s 36 business units and are focused on helping bring about change and increasing performance.
‘They do this by working with HMRC’s managers to help them become better leaders of their teams and by creating a greater understanding among employees of what the organisation is trying to achieve,’ Grossman said.
HMRC, the second largest government department, is to axe a quarter of its posts by 2011 in line with Whitehall efficiency savings.
‘We believe ours to be the largest organisational change programme currently going on in the UK public sector,’ said Grossman.