Julian Tyndale-Biscoe has left Dr Foster to set up InHealth Communications.
Initial clients include US health information and analytics firm Health Dialog, which is involved in an NHS care management scheme aimed at pinpointing and targeting those most likely to visit hospitals.
Other clients include UK-based information services provider CHKS, which specialises in providing health data to clinicians and other health professionals.
Tyndale-Biscoe said: ‘Healthcare is an area of real growth with increasing private sector involvement in the working of the NHS. Across the board, in areas such as diagnostics, private providers are being used more and more and there are opportunities for PR agencies out there.’
InHealth Communications also has two NHS trusts on its books, which Tyndale-Biscoe declined to name.
He cited the launch of the Government’s Framework for procuring External Support for Commissioners (FESC) as an example of growth in private sector involvement in the NHS.
FESC is a roster of Government-approved private providers that PCTs and other NHS trusts can use for a raft of projects. Those on the list, which are set to be announced later this month, have been ordered by the Government to abide by strict confidentiality rules on media announcements.
Tyndale-Biscoe added: ‘The NHS is changing fast and, as new providers step into the market, they need to be able to communicate effectively with key audiences. Knowing how the Department of Health and NHS works and the culture of the organisations is vital for this type of work and shows there will be a need for expert PR support.’
Dr Foster compiles health information such as a hospital guide aimed at both clinicians and patients. Before joining Dr Foster, Tyndale-Biscoe spent eight years editing various B2B publications including GP finance title MedEconomics.