It has tasked ethical agency Global Tolerance to raise awareness of its belief in healing through prayer and the good deeds it performs in local communities.
Global Tolerance MD Simon Cohen said: ‘We only work with organisations if we agree with their core values. Christian Science advocates healing and non-violence, so we are happy to raise awareness.
‘We are not, however, encouraging people to go to its churches. Our task is to let people know Christian Science exists and that it is different from the Scientology movement.’
The agency will put believers in front of the media so people can ‘see behind the label’.
Christian Science has more than 1,850 branch churches in over 80 countries.
Global Tolerance has also secured the business of Karmapa Thaye Dorje, the controversial ‘living Buddha’, one of the most significant people in global Buddhism.
The agency will look to increase Dorje’s profile in Europe and to raise awareness of the diversity of Buddhism.