Litigation guru creates agency

The litigation PR specialist who advised Michael Jackson following the Martin ­Bashir documentary has set up his own legal PR shop.

Richard Elsen’s new venture, The Byfield Consul­tancy, will offer retained PR services for legal firms, as well as specific litigation and crisis PR projects.

The agency has been co-founded with Gus Sellitto, previously of specialist professional services consul­tancy Kysen PR.

Elsen said the plan was to be ‘five or six strong’ within 12 months. He added: ‘There have been lots of changes in the legal world. When the Legal Services Bill becomes an act, we will see law firms floating and multi-discipline practices – barristers and lawyers will need to raise their profiles as it will be so much more competitive.’

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