Richard Elsen’s new venture, The Byfield Consultancy, will offer retained PR services for legal firms, as well as specific litigation and crisis PR projects.
The agency has been co-founded with Gus Sellitto, previously of specialist professional services consultancy Kysen PR.
Elsen said the plan was to be ‘five or six strong’ within 12 months. He added: ‘There have been lots of changes in the legal world. When the Legal Services Bill becomes an act, we will see law firms floating and multi-discipline practices – barristers and lawyers will need to raise their profiles as it will be so much more competitive.’