The relegated club are challenging the Premier League’s decision not to dock points from West Ham at the end of last season and calling for West Ham to take their place in the Championship.
The Hammers were fined £5.5m for irregularities over the purchases of Carlos Tevez and Javier Mascherano, but escaped a points deduction – meaning they were able to beat the drop.
Weber Shandwick chairman of public affairs Jon McLeod, told PRWeek: ‘Ultimately, our goal is to have Sheffield United reinstated into the Premier League. We are working alongside their PR team and their lawyers to advise on comms as well as providing public affairs and generic media support.’
The agency was brought in at the end of last week after initially approaching the club to offer support in the ongoing conflict.
The Premier League has now agreed to set up an arbitration tribunal to rule on Sheffield United’s complaints. The League admits that the Blades have the right to ask for an arbitration panel, but has told the relegated club they are wasting their time and money.
The arbitration panel will report its decision on the challenge in late June, it is hoped.
McLeod reports directly into Sheffield United chairman Kevin McCabe. West Ham United retain Phil Hall Associates.