2 MINUTES WITH: Julian Linley, digital editor, Heat

Another day, another digital magazine and we went along to meet the digital editor to find out what to expect...

Heatworld.com has just launched. What does it cover?
Heatworld.com is an exciting new celebrity news site from the makers of Heat magazine that keeps you up to date with the day’s breaking news stories and videos, as well as behind-the-scenes glimpses of life inside Heat Towers. We promise at least one new story every single hour!

What makes you different from your rivals?
We don’t see anyone doing the same thing as us in our market in the UK. There are lots of celebrity sites, but heatworld.com comes from the heart of heat – the most unique and defining celebrity brand there is.

Who are you targeting?
Essentially, it’s the same as the mag­azine – women in their 20s – however, the site has a much broader appeal. By nature of being a website, Heatworld.com has potential to reach a worldwide audience. But closer to home, it’ll be a real hit with all those boyfriends that read the magazine in secret.

What is on the site?

At the heart of the site is a traditional blog, with the breaking news story appearing at the top. You can also filter the stories by the subjects you’re most interested in: music,TV, film, fashion…

How can PROs get something onto the site?

It’s got to have that ‘Oh my God’ factor – the second you see the story, you’ve got to want to watch it, wear it, use it and, most importantly, tell all your friends about it. Look at the site before contacting us and ask yourself whether it fills these quotas.

How should PRs contact you?
The magazine and web team are one and the same – so contact as you would for the magazine.

Publisher: Emap
Website: www.heatworld.com
Contact: T 020 7859 8657 E thebigcheese@heatworld.com

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