Richard Cherry will take the newly created post of director of marketing and communications at the Identity and Passport Service – an agency of the Home Office.
He will help steer plans to introduce biometric passports, and advise on the presentation of other policies such as the clamp down on illegal immigration.
Previously marketing director at the Institution of Engineering and Technology, he reports into Katherine Courtney and oversees a team of about 30.
The first ID cards will be issued in 2009. Cherry was unavailable for comment. A spokesman said: ‘As a civil servant he does not give interviews.’